Breathe new life into the Amanda Wakeley brand by introducing a new, younger demographic to the store. Allow them to style themselves in their own way, creating content and build hype and awareness in a new category. Re-introduce Amanda to top tier press editors and allow her to reconfirm the brands USP of tailored, wardrobe staples that last a lifetime.
K&H arranged one and one fit appointments with Amanda in the store over London Fashion Week with top tier features editors from titles such as Vogue, Harpers Bazaar, Elle, Stylist, Grazia, The Times and The Daily Telegraph to name a few. K&H arranged personal ‘fit’ sessions with the editors and Amanda herself, allowing each attendee to walk away with their own personalised Wakeley Wardrobe fit to shape. Feedback and features followed in droves. In the evening, K&H arranged for London influencers including Amber Le Bon, Millie Mackintosh and socialites Sabrina Percy and Hum Flemming to attend a drinks soirée in the Albemarle store, all looking stunning in Amanda Wakeley creations. Party press followed the next day with a mass of credits.